Successful Twitter user / weeks 8-10 / part II / Mira Koivumäki-Lindholm

How can companies use Twitter? / Successful Twitter user
Let me tell you about Tuomas Enbuske. @TuomasEnbuske, #Enbuske360, @maikkarilla

He is well-known media person and an extremely active on Twitter. He is a journalist and holds a current affairs programs, as well on radio and TV. 

His style is (my opinion) really irritating. :)

He writes just about everything to Twitter. As well as his personal life, above all, on current news topics and today's politics. Currently, he analyzes a lot of the US presidential elections.

His style is irritating also at Twitter. He divides opinions sharply and causes people to take a stand on his contributions. I believe that this is his purpose. He wants to irritate and stir up feelings.

For Tuomas's discussions it is typical that first he talks about some insignificant things, but soon people get excited about his opinions and suddenly topics are related to freedom of expression and the limitation or increasing the freedom of expression. 

Anyway this style is suitable for journalist. Journalists need to be the “watchdogs” of rules and authorities.

I think he gets a lot of ideas from Twitter to his discussion at morning program Huomenta Suomi in MTV Finland. 

(By the way - a new talk show is about to begin in MTV in January, apparently driven by Thomas.)

Although I think he is annoying, his comments and opinions are also on the cutting edge and through him I know what people are talking about in Finland. That's why I 'm still following him via Twitter.

What are the benefits for TV channel MTV? 

Tuomas Enbuske brings viewers. He awakes people's opinions in advance and advertise at the same time to continue the discussion on TV. What could be better advertise? People are curious and want to see what kind of statements there will be on TV.