SlideShare, YouTube and Instagram at company communication

Sharing at Slideshare

 

I take the example of my employer:  The Finnish Innovation Fund Sitra.

Sitra is a good example of a transparent allocation of learnings, ideas and thoughts.

For example Sitra had an internal websites reform in 2014. Internal pages were carried out in a SharePoint environment. The intention was to make a social intranet, which is more than just an internal website.
Objectives and findings was distributed via Slideshare. The idea is that any public organization can learn from Sitra.
http://www.slideshare.net/LauraHalenius/social-intranet-48598440
http://www.slideshare.net/Intranatverk/4-promises-of-the-social-intranet

How organisations use YouTube

Again I want to bring up Sitra's message.

Sitra has always had a problem with the fact that few people are familiar with Sitra or know what Sitra is doing.

Sitra is a future-oriented organisation that promotes Finland's competitiveness and the well-being of the Finnish people, so all it's projects are large and complex because objective is to achieve a social transformation.

Sitra's achievements aren't easy to explain and the ordinary citizen communication is challenging. 

Here's one recent video, which seeks to explain what Sitra wants to achieve: https://youtu.be/Y5Pb8r1n7-A

Sharing content and ideas at Instagram

All kind of different games and competitions are a convenient way to involve people and get them to follow your company's Instagram account.

One example: SceneTurku at Instagram and “Attend Scene photo contest and win € 200!”: http://www.sceneturku.fi/leffakuvakisa

Competition is organized by Film City Turku Association in co-operation with the West Finland Film Commission.
The idea is to get people to share their videos and pictures with their own versions of a known movies and publish it at their own Instagram account.
“Follow Scene account (sceneturku) and post with @sceneturku and #leffakuvakisa and you can win € 200 summer money! The winning picture will be published on Scene channels and the winner will be notified via Instagram.”
Same time Scene Turku communication get photos they can use at Scene Turku channels.