CASE STUDY: The future of social media / Mira Koivumäki-Lindholm

Case study: The future of social media

These phenomena are expected to be part of the social media's future:

NEW MEDIAS

Using Facebook begins to decline - in turn - using Twitter increases.

Youth begin to use new services: Snapchat, Kik messenger, Pinterest...

VIDEOS & IMAGES

The number of images and video will increase, because people don't want to concentrate to read long texts.

WHATSAPP

Use of WhatsApp increases. Young people already use WhatsApp much broader than just the SMS replacement.

  

http://yle.fi/uutiset/suomalaiset_vahvasti_facebook-kansaa__whatsapp_toiseksi_suosituin/7707216

BLOGS

The popularity of blogs maintained, at the moment 48% of Finnish 16-74-year-olds read blogs. 

(See the link below.)

http://www.stat.fi/til/sutivi/2014/sutivi_2014_2014-11-06_tau_012_fi.html