Case study: Sitra, The Finnish Innovation Fund and digital communication / Mira Koivumäki-Lindholm

Case study: Sitra, The Finnish Innovation Fund and digital communication

 

Sitra encourages its employees to the activity at web. To disseminate Sitra's messages, it is important that Sitra people are actually present and discuss personally at social media channels such as Twitter. Expertise can not be outsourced.

• Sitra's presence in the web varies according to the objectives of the projects
• Sitra is open, transparent and up-to-date in the web
• Anyone can understand the basics of Sitra's work in the web
• We let our people talk in the web
• We encourage collaboration in the web

Digital communication tools:

External website: www.sitra.fi is the main channel. 

The tools are: news, blogs, articles, infographes, videos, web reports. Each employee has also own profile page where everybody can promote their work and expertise.

Sitra has an active presence in social media.  

Social media channels are:

• Twitter
  Facebook
• LinkedIn
• Instagram
• Pinterest
• YouTube
• SlideShare

Sitra's Social media rules:

# Transparency 

Be yourself at web. It is fair to tell what role you perform.

# The reflection

Internet has eternal memory – in good and bad.

Do not post anything that you don't wish your name to be combined.

# Dialogue 

Grab to opening opportunities and engage in debate with your stakeholders.

# The courage

Take internet and social media into your comfort zone. Social media can be a tool for everyone!

 

Operational Monitoring and Measurement

 

Sitra's operations are monitored in a variety of indicators. The results are utilized communication priorities, as well as the choice of channels.

Media analysis examines the number of media hits as well as the general tone of the communication.

Digital communication indicators track the number of visitors at Sitra.fi and social media channels and also activity with linking and downloading.

Communications is responsible for the implementation of the research of Sitra reputation. It contributes information about the success of communication with various stakeholder groups.

Internal satisfaction is monitored through an annual survey.