Case study assignment 2

2. Sometimes the organisation or company doesn't succeed in social media. There are risks and the company has to react immediately. Answers to customers can be terribly wrong and the negative effect accumulates. Or the company might have chosen wrong media for communication. Find two examples and tell what went wrong and why. Could the social media "disaster" have been avoided?

I googled for the social media disasters made by known companies, there were few interesting and few unbelievable ones;

Conde Nast-owned food website Epicurious, which used the Boston marathon bombings on 2013 to promote two breakfast recipes to its more than 385,000 followers, it looks really insensitive. Later they removed their tweet and replaced it with a copy-and-paste apology to followers who complained. It could have been avoided if the person had thought about what he/she was about to write.

Secondly I found a Facebook post from MSN couple of years back. It was concerning the death of Bee Gees co-founder Robin Gibb. It was hard to believe that MSN was asking for ‘likes’ for the post, which could be seen in the attached picture.

 What do you think will happen in the next ten years in social media? How will it change our working life and communication?

It’s like imagining a clip from a si-fi movie to imagine the future of social media in next 10 years. But when thinking from reality, it was worth thinking . Advancing gadgets and internet could make it instantaneous to share pictures and videos, also could be possible that a holographic replica of the content/user could be ejected from the devices. But it’s difficult to imagine the changes it could bring in our working life, if the working system is same as now, but the advancement in technology and the evolution in science could bring a whole different scenario.

The contents of sharing could also change with the evolution of our understanding. People would be more conscious about what they are promoting when sharing also could realize how one could impact with what one shares.

Communication could be more efficient with the evolution of internet and network. Work in offices could be smoother with the efficient communication. Meetings could be easier to organize. Virtual meetings could be more in trend and also understanding among partners and work personnel could be strengthen.