Good and bad example of company blog / wiki - Mira Koivumäki-Lindholm

GOOD AND BAD EXAMPLE OF COMPANY BLOG / WIKI
A good example of company blog is OP-Pohjola Group's Taloudessa.fi-blog.
http://taloudessa.fi/
Taloudessa.fi won the best Finnish company blog 2014 competition.

Blog content is interesting, the look is attractive, the structure is
meaningful and debate is active.

Blog's theme “Kukkarossa” is approaching consumers' everyday life as concretely as possible. At
“Yrittäjältä” section entrepreneurs tell about their everyday lives. 

The latest addition is customer service blog. And that is about the situations and questions
that customer service has occurred.

Many writers work at the OP 's communication but there also other specialists. At the “Yrittäjältä” blog writers are entrepreneurs from many different environments and different companies.
The company has arranged for writers coaching- and training sessions. As a result authors are enthusiastic and well motivated. This has reflected interesting topics and points of view. I think the authors write understandably, close to everyday life.

OP's experts have gained the blog useful for customer service. They get valuable feedback and they can improve their services based on customers opinions.

The blog has succeeded to deal with a broad macro economy and on the other hand the consumer's point of view.

Then bad example.
I was very difficult to find a bad example. When I searched examples I came across opinions and conclusion like: “corporate blogs are the least trusted information source of all”. Some experts gave an advise: “If you're a company thinking of starting a blog "about your company and its products", you probably shouldn't bother.”
Pretty negative thinking!
We all know that there are some corporate blogs that you trust more than others. To claim that corporate blogs are the least trustworthy information source on the planet seems untrue. Whether corporate blogs are trustworthy, it depends on many things, for example, it depends on the style of blogging, the content that's published, the way the blog is promoted, and so on.
If the company or the brand itself is off-putting or unreliable, why relying on blog? In addition, if the blog is a transparent product marketing , then it at least does not make things any easier...
Still it was hard to find bad examples – people talk about things that make a blog a poor, but no one dares to point the finger at bad example. As I read - all in the name of honesty - blogs so marginally, it is difficult to tell you the bad example.
Anyway, I went through the 100 largest Finnish company list 
(https://fi.wikipedia.org/wiki/Luettelo_suomalaisista_yrityksist%C3%A4_liikevaihdon_mukaan)
... and wanted to see how they are telling about themselves at Wikipedia. 
I found out that most of the writings were quite constructive - observations came mainly from the spelling or the fact that the writings didn't tell directly the sources.
Still these are big, well known companies, why not upgrade the Wikipedia page a little?
Example:

• Stockmann: https://fi.wikipedia.org/wiki/Stockmann
  
• Lassila & Tikanoja: https://fi.wikipedia.org/wiki/Lassila_%26_Tikanoja
  
• Atria: https://fi.wikipedia.org/wiki/Atria
  

I also checked my employer Wikipedia pages (https://fi.wikipedia.org/wiki/Sitra_%28rahasto%29) and noticed that even if the content was effective, however, some of the facts were out of date.
Who would remember to keep this particular source of information up to date ?!